Everyone Knows Short Codes.
BTS
+
Stills
+
BTS + Stills +
What in the world are Short Codes? Well, those 6-digit codes are something that virtually every American uses daily, but still: before this campaign, few actually knew what they were. Enter: This January.
D.C.-based advertising agency This January’s “Everyone Knows” campaign explains what a Short Code *represents*, and draws an unforgettable connection between Short Codes and the feeling they conjure in customers.
“Senders are verified, the open rate is nearly 100%, and billions of texts are sent with Short Codes every year. Short Codes are, in a word, trustworthy. This would become our campaign linchpin.”
On this campaign, I captured BTS and Stills.
